AI only really changes things when it knows your data. With NEO AI, the native AI assistant built into Afineo, your teams enrich, query and steer their product data directly from the platform, with no friction.
80%
less time spent managing data
thanks to AI automation
+50%
more high-quality data
thanks to automatic detection of errors and inconsistencies.
100%
of teams won over
AI reinvents the experience for more engaged teams
PIM, MDM and DAM data management platforms structure the core of product information in an organization. They centralize, enrich and syndicate data across every sales and communication channel.
Artificial intelligence can play a part at several levels in these environments:
But the effectiveness of AI applied to product data depends on two key factors: does it know your context? And is your data ready for it? A generic AI answers into the void, and an AI applied to poorly structured data amplifies the problems rather than solving them.
Learn more:
Want to use AI on your product data? Start here
Generic AI or AI built into the PIM: what you lose by confusing the two
NEO AI is Afineo’s native AI assistant. It does not connect to your data from the outside, it works on it directly, inside your environment, respecting your rules and your permissions.
NEO AI plays a part at every stage of managing your product data:
Enrich your content
Generation, rephrasing, translation and correction of your product records, directly in the text fields. Your teams approve, NEO AI accelerates.
→ How AI concretely improves the quality of product records in a PIM
Query your data
Ask your questions in natural language. NEO AI queries your domain and answers with real data, not guesses.
→ See how to query your product data in natural language
Understand your platform
NEO AI answers questions about how Afineo works instantly: configuration, settings, documentation. Without leaving your screen, without a support ticket.
Act on your processes
NEO AI does more than answer. Its specialized agents design your import templates, build your workflows, prepare your catalog pages and diagnose your feeds in a few exchanges instead of dozens of clicks.
NEO AI · working
Writing product records is one of the most time-consuming tasks for content and marketing teams. Multiplying language versions, adapting texts to the constraints of each channel, keeping editorial consistency across thousands of SKUs: it is considerable work.
Artificial intelligence takes on part of that load: generating a first version of a description, correcting spelling and syntax, rephrasing for clarity, translating while preserving meaning. Teams keep control of approval, AI accelerates, it does not decide.
Finding a precise piece of information in a catalog of several thousand SKUs often means navigating filter screens or building complex queries. That is wasted time for teams whose core job is not technical.
With NEO AI, you can simply ask the question:
The AI queries the structured data in the platform and returns a usable answer, with no query and no export.
Getting to grips with a data management platform takes time. Features evolve, configurations are complex, and teams need fast answers without interrupting their workflow.
NEO AI answers users’ questions instantly, directly from the interface: how to configure a workflow, what a particular attribute is for, how to set up an export. Without leaving the platform, without a support ticket.
For administrators, understanding and evolving the data model of a PIM or MDM platform is a demanding task. Which attributes are attached to which type? Which workflows apply to this category? What is the impact of a change on the exports currently running?
NEO AI answers these questions in seconds, based on the real structure of the platform, without having to navigate several administration screens.
Afineo’s artificial intelligence works directly on the data and assets managed in the platform. It integrates naturally with every module:
Afineo PIM
NEO AI analyzes your product information to support your teams in writing, enrichment and search.
Afineo MDM
NEO AI works on your reference data to make it easier to analyze and use day to day.
Afineo DAM
NEO AI helps you find and use the assets linked to your products more easily.
That is normal. Building artificial intelligence into a PIM, MDM or DAM platform raises high expectations and very concrete questions at the same time: how it works, security, use cases, impact on teams.
We have gathered here the answers to the most frequent questions, to help you see clearly and understand how an AI genuinely connected to your data can make a difference day to day.
Yes. NEO AI adapts to your data model, whether it holds articles, components, suppliers or any other type of entity configured in your platform. It works on the attributes and structures you have defined, not on a generic model.
No. That is exactly the point. Neo Doc and Neo Editorial are designed for every user. Neo Data is aimed at managers and power users. Only Neo Configuration requires knowledge of platform administration.
No, and that is not what it is for. NEO AI speeds up repetitive tasks such as generation, rephrasing, translation and search, to free up time for higher-value work. Approval and decisions stay human.
A generic tool does not know your catalog, your attributes or your workflows. NEO AI is natively connected to your Afineo platform, so it answers based on your real data, not on a language model disconnected from your context.
Yes, NEO AI runs inside your Afineo environment. Your data is not sent to third parties and is not used to train external models. The confidentiality of your catalog is preserved.
Request a demo and see how Afineo’s AI can concretely support your teams in the daily management of your product data.
What if your product data became
a competitive advantage?
Since 2004, Afineo has been helping distributors, retailers and online sellers
centralize, validate and syndicate their product data.
Afineo, a key player in reference data management, offers a SaaS MDM, PIM and DAM platform to support the digital transformation of businesses. Our multi-domain cloud solutions make data management and data quality easier, while ensuring smooth integration with your digital ecosystem.
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