Afineo, when your data rolls up its sleeves!

Afineo is a business-oriented data platform, built so that teams can optimize their product data management intuitively and collaboratively, fitting the needs of every role perfectly.

PIM solution for business roles

AFINEO, WHEN YOUR DATA ROLLS UP ITS SLEEVES!

PIM solution for business roles

Afineo is a business-oriented data platform, built so that teams can optimize their product data management intuitively and collaboratively, fitting the needs of every role perfectly.

Team cohesion

Productivity & collaboration

At the heart of your business

Afineo: optimize the management of your business data

Transform the way you manage your data with Afineo, the all-in-one MDM, PIM and DAM platform that removes silos and encourages smooth collaboration between your teams.

With Afineo, you get a centralized, intuitive system that simplifies information sharing and improves your company’s productivity. Afineo is not only a tool, it is the backbone of your growth strategy. Become more agile and more responsive with optimized data management, adapted to your specific needs.

Afineo: your trusted partner for effective, profitable data management.

Product

SOPHIE – PRODUCT AND INNOVATION MANAGER

The Product Manager is responsible for managing a product as a whole, from design to sale. Managing product records is essential to deliver a better customer experience and therefore increase sales.

Here is what Sophie can do with our Afineo PIM and MDM platform:

  • Improve the quality and completeness of product records
  • Manage sales channels and syndication
  • Follow-ups and reviews
  • Notifications and workflows
  • Syndication and usage reports
  • A global view of product statistics and results
Product manager running the catalog with Afineo MDM PIM DAM - Product management
Marketing manager using the Afineo MDM PIM DAM solution - Omnichannel campaigns

Marketing

ERIC – MARKETING AND DEVELOPMENT MANAGER

The marketing manager is in charge of the company’s commercial strategy. Gathering the information needed about the market and the customers is constant work for this conductor of the orchestra.

Here is what Eric can do with our Afineo PIM and MDM platform:

  • Build consistent product strategies thanks to a global view of statistics and performance
  • Faster product launches, an improved time-to-market
  • Easier operational marketing management: packaging, POS displays, sales campaigns and more
  • Greater responsiveness to the competition

Communications

MAGALI – COMMUNICATIONS OFFICER

The communications officer is responsible for all the communication actions and strategies deployed within the company.

Here is what Magali can do with our Afineo PIM and DAM platform:

  • Simplify visual pagination, the catalog brief
  • Simplify and optimize the processes around briefs that are sometimes very complex
  • Preview and correct the material before production
  • Reduce reviews, corrections and proofs, and cut production time
Communications manager creating content with Afineo PIM DAM - Marketing assets
IT team satisfied with Afineo MDM PIM DAM integration - IT infrastructure

IT

MAXIME – CHIEF INFORMATION OFFICER

The CIO is responsible for all the tools and software that make up the company’s information systems. As part of digital transformation, they are also accountable for the digital customer experience.

Here is what Maxime can do with our Afineo PIM and MDM platform:

  • Provide reliable, secure information management solutions
  • Keep control of inbound and outbound flows
  • Unify the data
  • Store and manage the availability of data and of the various digital resources

Digital

SARAH – DIGITAL MARKETING MANAGER

The digital marketing manager is in charge of the e-commerce growth strategy and of the other digital channels.

Here is what Sarah can do with our Afineo PIM and MDM platform:

  • Build complete, personalized, sales-driving product records designed for search rankings
  • Automatic management of data feeds, per marketplace, e-commerce site and so on
  • Personalization of the data according to the syndication site
  • Adaptability to marketplaces
Digital manager steering strategy with Afineo MDM PIM DAM - E-commerce
Procurement optimized with Afineo MDM PIM DAM - Supplier management

Procurement

GUILLAUME – PROCUREMENT MANAGER

Between budget management, stock control, price negotiation, prospecting and listing new suppliers, the daily life of the procurement manager is often a busy one.

Here is what Guillaume can do with our Afineo PIM and MDM platform:

  • Fast access to product information and descriptions
  • Access to the various product indicators: statistics, performance, KPIs and more
  • Build a targeted commercial offer, estimated in advance
  • Time-to-market: list and sell a product line or a product faster
  • Manage and ease relations and exchanges with suppliers thanks to the portal built into Afineo

Sales teams

JULIEN – SALES REPRESENTATIVE

  • Guardian of the sales pitch and of the customer experience, the sales representative is at the heart of selling and of customer information.

    Here is what Julien can do with our Afineo PIM and MDM platform:

    • Send a product catalog with personalized prices to customers
    • Send up-to-date PDF product records to distributor customers
    • Track and make sure products are properly listed at distributors
Sales force equipped with Afineo MDM PIM DAM - Field sales