Commercial, logistics, regulatory (INCO for foodstuffs, CLP for hazardous goods) or marketing data: management quickly becomes complex. For more transparency and efficiency with your customers, the Afineo PIM is THE ideal solution.
YOUR PRODUCT DATA, MANAGED FASTER THAN A CART OVERFLOWING WITH DEALS!
Commercial, logistics, regulatory (INCO for foodstuffs, CLP for hazardous goods) or marketing data: management quickly becomes complex. For more transparency and efficiency with your customers, the Afineo PIM is THE ideal solution.
80%
more productivity
thanks to automation.
0%
errors
with a single domain.
2X
faster
to launch your products.
Consumers scan your products with apps such as Yuka, compare prices and favor short supply chains. Faced with increased digital competition, an omnichannel strategy is essential.
Managing FMCG data becomes a key lever: the Afineo platform centralizes your data, simplifies the supplier relationship, ensures compliance and guarantees reliable product information to satisfy your customers.
The Afineo platform helps mass retail players make the most of their data by embedding it in accelerated working processes.
When the data that is critical to growing your business is scattered across several pieces of software (CRM, ERP and others) and across different workstations, you lose a considerable amount of time. Checking that information is valid and complete is tedious and error-prone.
The Afineo platform lets you steer all the data you need in a multi-domain MDM foundation to unify your decisive information.
You get a real-time global view of your exchanges with suppliers and of your product information, including assets, images and the logistics standards to respect.
You can also bring in other types of information such as stock and customer data, in order to cross-reference it and take the most strategic decisions for the growth of your business.
Say goodbye to Excel files and tedious exchanges by email or phone. Say goodbye to incorrect information circulating and to duplicates. Connect the Afineo platform to your third-party software to centralize your product information in a single domain (PIM).
Do the same with your media content, including logos, images, videos and instruction sheets, to gather it in one orderly space (DAM).
All of your business owners now have access to a single source of truth: no error is possible.
Everyone works from the same data and benefits from information updates in real time inside the platform.
On top of a considerable time saving, your teams can be certain they are using the right information and the right assets to syndicate the product offering across your sales channels.
By building your working processes into the platform, you can reach up to 80% more productivity!
Configure a workflow to break a process into stages and forget nothing: everyone saves precious time and focuses on their expertise while being accountable.
You obtain critical information from your suppliers more easily and faster, to bring it into your database and stay compliant: allergens, labeling standards such as Nutri-Score, and more.
The platform also frees your teams from time-consuming tasks by automating them: your people can focus on more rewarding, motivating work, brought together around the offering.
Analyze the sell-through and margin rates of your sales campaigns to design a profitable offering, based on a product assortment whose performance you have observed and confirmed.
Your purchasing manager can then build your offering and your product catalog accordingly. Your marketing and e-commerce teams can react quickly to syndicate the offering: they already have the right product information and assets.
If you target international markets, you can also manage translations and local specifics in the Afineo platform, such as languages, currencies and the various taxes.
The icing on the cake: you can build product relationships directly in the platform to communicate your cross-selling and up-selling offers across your sales channels!
Our dynamic flat plan module, including an automated layout brief, lets you roll out your sales campaigns quickly across all your paper materials:
You can therefore roll out all your catalogs and signage kits in record time, personalizing every promotional mechanic for each type of store.
Afineo bonus: you go all the way to the print proof, with an online collaborative workspace.
QR codes, loyalty apps for smartphones, interactive kiosks in large or specialist stores, online commerce sites: give your customers a high-quality buying experience by delivering reliable information and a consistent offering, whatever the channel.
By using the domain built in the Afineo platform, you protect your brand image and your reputation, keeping prices, photos and selling points consistent across every channel.
You can also take your customers’ preferences into account by contextualizing and personalizing how you communicate your promotions per channel, to sell better.
You provide accurate information and complete descriptions, in full transparency, to reassure the customer and remove every objection.
Goodbye returns caused by missing information or incorrect descriptions, hello successful sales campaigns!
What if your product data became
a competitive advantage?
Since 2004, Afineo has been helping distributors, retailers and online sellers
centralize, validate and syndicate their product data.
Afineo, a key player in reference data management, offers a SaaS MDM, PIM and DAM platform to support the digital transformation of businesses. Our multi-domain cloud solutions make data management and data quality easier, while ensuring smooth integration with your digital ecosystem.
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contact{at}afineo.com
Lyon 69002
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