PIM for E-commerce: boost your sales with enriched product data

E-commerce: PIM, and the competition is out!

Turn your e-commerce site into an unforgettable experience! Enrich and centralize your product catalog effortlessly, and ensure smooth, effective syndication across all your platforms. Get a head start!

victoire sur un concurrent e-commerce grâce au logiciel PIM

+30%
more sales
by optimizing your product management with our PIM, a powerful lever for your growth.

50%
faster
Halve the time needed to put your product offers online, thanks to a fast, effective solution.

40%
less management
Simplify your operations with a platform that cuts management and syndication time by 40%.

Build a personalized product offering

From your PIM, work on your product records, your technical sheets and your marketing sheets to showcase your products.

Quality content protects your image, enhances the brand and encourages the purchase.

Exemple de fiche produit de type vêtements sportswear sur site e-commerce
Photos de produits vêtements femme de type sportswear. DAM, gestion de médias et visuels produits

Beautiful photos, videos: assets sell!

Showcasing your products depends on beautiful images and videos of the product in use. With the built-in DAM (Digital Asset Management), you can manage all the complementary assets that let your visitors picture themselves with the product and go through with the purchase.

Put your data at the heart of your business too

Why the PIM matters in e-commerce

With the rise of e-commerce, of marketplaces and of an ever-growing number of merchant sites, you have to be highly responsive, optimize the time spent managing product records and guarantee reliable data. Equipping yourself with a PIM solution lets you handle all these constraints and makes collaborative work more effective.

Export your products simply

Does your merchant site expect a specific product feed structure? Afineo PIM lets you build a product feed that plugs into it simply and easily. You can update and create product records from the PIM to the e-commerce site.

Update in real time

Updating product information on your e-commerce site could not be easier. Thanks to process management, all your product catalog update flows are scheduled and information is synchronized automatically. Connecting the PIM to your e-commerce back office brings an undeniable productivity gain.

Support your SEO

To reach the top of Google results, you have to work on keywords for products and for assets, and avoid duplicate content by generating different content adapted to each site. PIM to E-commerce lets you get a firmer grip on your organic rankings and reach your audience more effectively.

Rally your teams around the product

Your e-commerce site should be everyone’s business. The PIM lets you rally your teams and have them collaborate on designing, enriching and selling your product offering day after day. Product data is therefore shared and enriched, according to your internal organization, by the various departments: procurement, e-marketing, product management, category management, logistics, customer service, photo studio and more.

PIM to e-commerce improves and optimizes the way the company is organized, thanks to effective, accountable collaborative work.

Meet your customers’ expectations

The challenge is quite simply to syndicate a complete product offering with clear, optimized product information. A PIM solution helps save a considerable amount of data entry time, and produces structured product records that, on an e-commerce site, are easy to compare. The customer journey does not stop at looking for a price, but above all at finding the specific product information that will influence the decision to buy.

Remove the hidden costs

Never underestimate the importance of data quality. With detailed, reliable data you can reduce disputes, lost revenue and lost customers, not to mention the hidden costs of product returns and exchanges. Bad data leads to significant financial losses that companies often fail to measure.

After a PIM solution is deployed, the finding is telling: there is a clear drop in product, invoice and logistics disputes, where the average handling cost of a dispute is 50 to 60 euros, and customer satisfaction follows!

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React to the competition

Because product records are digitalized in a PIM solution, any change to product information is immediately reflected on your sales channels.
PIM to E-commerce lets you react to the competition when it comes to updating your product offering, by publishing your promotional offers, new arrivals, promotions and price cuts, in real time on your merchant site.

Manage your editorial content

Blog, buying guides, e-books, lookbooks, online catalogs: all this additional content lets you offer advice, reassures your visitors about your product knowledge and improves your conversion potential. Afineo PIM is a single collaborative platform to manage all your editorial content as well as possible.

Ready to take the step?