MDM, PIM and DAM glossary – Do you speak Data?MDM, PIM, DAM: these acronyms sit at the heart of product data and digital asset management.
This glossary gives you clear, practical definitions to understand the key concepts, structure your data and steer your digital strategy effectively.
B2B (business to business) refers to commercial transactions carried out between companies. A manufacturer selling...
Customer experience (CX) covers every interaction and emotion a customer lives through with a brand,...
A DAM (digital asset management) is a solution for managing digital resources that lets you...
Data quality is the level of reliability, accuracy, completeness and consistency of a company's data....
The Digital Product Passport (DPP) is an information system that brings together all the data...
E-commerce (electronic commerce) covers all commercial transactions carried out remotely through electronic interfaces, mainly over...
ERP (enterprise resource planning) is an integrated management system that centralizes all of a company's...
A marketplace is an e-commerce platform that connects third-party sellers with buyers. The marketplace operator...
MDM (master data management) is an approach to managing a company's reference data (products, customers,...
Omnichannel is a commercial strategy that gives the customer a seamless, consistent experience across every...
The PIM (product information management) is a system for centrally managing product information. It lets...
PLM (product lifecycle management) is a solution that manages the entire life cycle of a...
The product catalog is the structured, organized set of all the products or services a...
Product experience covers every perception and interaction a customer has with a product, from discovering...
The product record is the web page dedicated to a specific product on an e-commerce...
PXM (product experience management) is the evolution of the PIM that goes beyond simply managing...
The SKU (stock keeping unit) is a unique identification code assigned to each distinct product...
Up-selling is a sales technique that offers the customer a higher-end, more complete or premium...
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