To win over demanding customers, complete and consistent product information is essential. PIM software becomes the ESSENTIAL tool to optimize data and visuals and to create convincing product experiences across all your distribution channels.
Centralized data for greater productivity
Faster listing processes and commercial exchanges
Compliance with legal standards and quality buying experiences
Digital increases competitive pressure on every front: e-commerce, outlets, phygital experiences and more. To stay competitive, distributors have to be responsive and to master both the data and the associated business processes: collection, checking, segmentation, syndication. These elements are now essential to success.
The Afineo platform gives you a key competitive advantage: easily make use of all the data critical to your business, speed up your business processes, and become omnipresent and competitive in your market.
Distributors using Afineo roll out an effective omnichannel strategy:
The Afineo PIM gives us 63,000 product records to feed our e-commerce site in near real time, far more than the CDiscount or Amazon sites. That is an undeniable asset in our market, where competition is tough.
Marina Barret, Chief Information Officer at JouéClub
Import the data that is decisive for your business, scattered across several third-party applications such as CRM and ERP, into the Afineo platform. Get a single source of information to take the best decisions.
Your multi-domain MDM foundation gives you a real-time view of:
By cross-referencing the data intelligently, you launch profitable sales campaigns and cut your unsold stock drastically, while streamlining stock and logistics.
You put your data to work to grow sales.
No more duplicates and errors in product data: the Afineo platform connects to your third-party applications to centralize all your product information in a single space (PIM).
Bring your assets together too, videos, logos, images, instruction sheets and more, in a single domain (DAM).
Your teams then have a single source of reliable data, the same level of information for everyone, and access to information updates in real time.
Only the right information and approved assets circulate internally and on your sales channels.
Users of the Afineo platform report up to 80% more productivity!
By dropping Excel and endless exchanges by email or phone, your teams and your suppliers save a considerable amount of time while becoming more effective.
The secrets of the Afineo platform?
The result: teams focused on the offering, suppliers more responsive than ever, and a procurement manager who can focus attention on commercial performance.
Speed up your go-to-market with confidence while the competition is still sorting through Excel files!
With complete, organized information and reliable assets, you are ready to syndicate your commercial offers.
By making use of data analysis, you launch profitable campaigns built around a selection of successful products.
By managing translations and local specifics from Afineo, you easily segment and personalize your offers according to decisive criteria built directly into the platform: multi-currency, multilingual, tax, translation, cultural exception and more.
By keeping product relationships up to date in the Afineo platform, you simply syndicate your cross-selling and up-selling offers to generate additional sales!
Multiply the visibility of your product offering online and on connected devices.
Easily export data feeds that respect the constraints imposed by the marketplaces. The Afineo platform handles many feeds for online visibility and commerce: Amazon, Google Shopping, Wizaplace, Proximis, PrestaShop, Magento and more.
Take control of your descriptions and optimize your organic rankings by personalizing information by location, by channel and more: you define your own segmentation criteria.
The Publishing and Print-in-Store module also lets you produce your printed catalog, your POS displays, in-store information, shelf cards, price labels and hanging banners in record time.
Deliver product experiences that trigger the purchase!
Mark out the whole customer journey by syndicating your offers consistently across every touchpoint: e-commerce site, marketplaces, interactive kiosks in outlets, sales tablets, printed materials with QR codes, mobile apps and more.
Put the offer in context according to the channel and the customer’s preferences, to reassure them and confirm their intention to buy.
The Afineo platform lets you keep omnichannel consistency of prices, marketing message, brand image and, of course, of the information and assets you syndicate.
By showing your ability to give the customer accurate, transparent information, you grow your sales and considerably reduce costly product returns.
By removing any disappointment for the customer, thanks to information that answers every possible objection, you also build a positive image and generate an excellent reputation.
What if your product data became
a competitive advantage?
Since 2004, Afineo has been helping distributors, retailers and online sellers
centralize, validate and syndicate their product data.
Afineo, a key player in reference data management, offers a SaaS MDM, PIM and DAM platform to support the digital transformation of businesses. Our multi-domain cloud solutions make data management and data quality easier, while ensuring smooth integration with your digital ecosystem.
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