The Data Blog

What are the latest innovations shaking up the world of data? How do you build an e-commerce site that really delivers?
And what on earth is a PIM?
You will find the answers here, in a blog dedicated to product data management and everything it touches: data, retail, e-commerce, communications and more. Articles, news and features are all on the menu. Enjoy the read.

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DPP 2027 and structuring product data for the digital product passport

DPP: the European registry is live, and the battery deadline reveals the real product data challenge

The digital product passport has just changed status. For two years, the subject stayed confined to regulatory texts and forward-looking roadmaps. That is no longer the case: on 20 July 2026, the European Commission brought the European registry…
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Digital assets scattered everywhere: the signals that show it is time to implement a DAM

Implementing a DAM: 7 unmistakable signals

“Everyone knows where the files are.” Until the day the campaign starts and nobody can find the right version. You manage catalogs of several hundred items, sometimes several thousand. Every day, your teams handle product photos,…
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AI and product records: improving editorial quality in a PIM with Neo Editorial by Afineo

AI and product records: how to concretely improve editorial quality in a PIM

“Our product records are fine. We do not need AI for that.” Perhaps. But “fine” and “high-performing” are not the same thing. And it is precisely that gap which costs conversions, generates returns and ties your teams up in…
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Illustration of a PIM with artificial intelligence allowing product data to be queried in plain language

Asking questions about your product data in plain language: what if your PIM finally answered?

The product data is there. Structured, centralized, governed in your PIM. And yet getting to it is still far too often laborious. This is one of the most common paradoxes in organizations managing complex product catalogs: the information…
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Comparison of a DAM and an MRM for managing marketing content

DAM vs MRM: what are the differences and where should you start?

Managing marketing content is rarely simple these days. Visuals pile up. So do versions. And at some point, nobody really knows where the right file is. You search. You send emails. Sometimes you use the wrong version without realizing…
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Generic AI vs AI built into the PIM: the difference for your product data

Generic AI or AI built into the PIM: what you lose by confusing the two

“We already use ChatGPT for our product records.” That is a useful initiative. It is not a strategy. Most management teams believe they have dealt with the AI question by giving their people access to a generic tool. What they do not…
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Abstract illustration of structured data as a network of blue and green dots, symbolizing how important product data quality is for artificial intelligence

Want to use AI on your product data? Start here.

AI does not create value on badly structured data. It amplifies its problems. This is the blind spot of most AI projects in product data management. Companies concentrate on the choice of tool, the use cases, AI governance, and miss…
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Comparison of a media library and DAM software for managing assets

Media library or DAM: which solution should you use to manage your assets?

You store your product visuals in a shared folder. Your communications manager has their own folder tree on the server. The external agency is working from a version of the logo that may no longer be the right one. And finding the HD packshot…
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PIM comparison to help choose the right solution

PIM comparison France 2025: an objective guide to choosing the right PIM solution

Let us be honest… At Afineo, we publish a PIM / DAM / MDM solution. And because we know this market well, we would rather say it plainly: you will not find a “ranking of the best PIM software in France” here. Why? Because no vendor…
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What if your product data became
a competitive advantage?

Since 2004, Afineo has been helping distributors, retailers and online sellers
centralize, validate and syndicate their product data.

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Afineo, a key player in reference data management, offers a SaaS MDM, PIM and DAM platform to support the digital transformation of businesses. Our multi-domain cloud solutions make data management and data quality easier, while ensuring smooth integration with your digital ecosystem.

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