What is a DAM (Data Asset Management)?
Data Asset Management: definition, challenges and benefits for the company
DAM, for Data Asset Management or Digital Asset Management, means the management of digital resources.
Also discover dedicated guides on the synergy between PIM and DAM solutions.
The Afineo SaaS Digital Asset Management solution is a complete, secure platform that answers the following challenges:
• centralizing the company’s various digital files in an intuitive interface: assets, photo library, logo library, videos, audio, documents and technical instructions, diagrams and more,
• letting the different departments of the company store and organize the many files that make up the digital estate of the company or of one or several brands,
• encouraging collaboration between the teams in IT, marketing and communications and with the photo studio or the photographer,
• enriching and contextualizing the publication of these digital resources according to the communication and sales context, to give customers a better experience.
• collecting the data and assets coming from suppliers and providing the right information to distributors.
DAM: the solution to manage all your digital resources
Get more from your marketing content and give your customers a remarkable, convincing product experience.
Centralize and organize your assets effortlessly in a single space:
- lifestyle photos, product packshots,
- logos, brand assets
- demonstration and educational videos,
- audio, jingles,
- instruction sheets,
- and more.
The 8 benefits of the Afineo DAM solution
- Benefit 1: you make your digital estate last
- Benefit 2: you speed up the design of your marketing campaigns and your time-to-market
- Benefit 3: you control rights and validity periods for documents, for legal certainty
- Benefit 4: your teams gain efficiency and productivity thanks to process automation
- Benefit 5: you reduce your data integration and maintenance costs
- Benefit 6: you encourage collaboration and exchange between your teams
- Benefit 7: you keep brand consistency everywhere you syndicate your assets
- Benefit 8: you give customers a convincing product experience
Features of the Afineo DAM platform
Software should be seen as a formidable set of tools that lets you automate repetitive tasks so you can focus on more rewarding work. Discover the flagship features of our DAM solution:
Flexibility and ergonomics to structure your asset domain
Afineo DAM is the ideal tool for archiving, exchanging, indexing and publishing all your assets: images, videos, audio, PDFs and more. Thanks to its interface and its intuitive ergonomics, you can document, organize and store your various assets effectively.
The input fields are fully configurable, and you are independent in setting up the description sheets: description, locations, copyright, keywords and more. You build a tailored tool, perfectly adapted, in several languages.
User and access rights management
You keep complete control over how your assets are shared, in every circumstance: you control access to your DAM solution with very fine-grained user rights management.
Contributors create, manage and fill in the description sheets, while your internal and external teams have restricted use of your photo library.
The advanced search engine
The Afineo DAM search engine lets you find all your files easily and quickly. You can choose between different search modes: by filter, multi-criteria, full text, faceted and more, which opens up enormous possibilities.
Your searches can be saved so you can run them again later.
Dynamic classification
Each user configures the most effective tree structure for their needs: classification by supplier, by product family, by photographer, by chronological view, multi-criteria and more. Every combination is possible.
Building a document workflow
The workflow lets you model your business processes. You can create different types of workflow, such as a document workflow to manage the filling in of image sheets or to manage the approval flows for new images.
Every stage is configurable according to your needs, while you visualize your approval tree.
Baskets and file sharing
Share a selection of assets with your teams and partners through a simplified viewing interface.
Thanks to the shared basket, exchanging your assets has never been so simple and easy.
Generate elegant galleries in a few clicks. Send them to your teams and partners to present a selection of photos.
Assets on demand
Each user can choose the format that suits their need, and Afineo DAM automatically generates the files in the desired resolutions.
The Afineo DAM lets you syndicate your images and other assets:
• as physical files,
• as URLs, according to the constraints of the platforms you export your data to.
Metadata can be imported and exported: you can, for example, export metadata to a .CSV file or to an external feed as part of an SEO optimization approach.
Finally, with Afineo and its powerful export engine, you instantly generate a .CSV file or a product feed with the URLs or attached images and the metadata of every image, logo, icon and more.
6 tips for a successful Digital Asset Management project
Whatever your sector, the success of your DAM project must begin with a proper internal analysis. The solution deployed will then be as effective as possible.
Afineo has been implementing solutions since 2004. Here are the good practices we have drawn from our experience:
Tip 1: determine the objectives you want to reach with your DAM solution.
Why use a DAM? To simplify user rights management? To make collaborative work easier? To grow productivity, brand identity and revenue by enriching and contextualizing the way you syndicate your assets?
Tip 2: involve every department concerned in the company
Who should do what? Software is a tool configured so that users can carry out their missions. Question the business teams to identify the uses and the needs. Would you like your stores or distributors to be able to print advertising or promotional material, for example?
Tip 3: define the specific tools that should help your users
List the essential features, such as workflow creation or interoperability with other software such as a PIM (Product Information Management).
Worth knowing: Afineo publishes modular, scalable software solutions, including a PIM with a natively integrated DAM!
Tip 4: see the DAM as a long-term investment
Take into account the value created by Digital Asset Management. The break-even point will be passed comfortably, given the gains in productivity, in time and in go-to-market.
Tip 5: do not separate implementation from training
Assess how mature your teams are and, if needed, set up a training program. Your teams need to absorb this new tool and put certain practices into application, step by step, before becoming independent.
Tip 6: plan for support and maintenance
Make sure you stay relaxed. Think about support and maintenance: your vendor must reassure you that your platform will keep working properly over time. Your peace of mind depends on their professionalism and their responsiveness.
Guides to go further on the DAM
The subject of the DAM can seem hard to approach for a beginner.
To understand the ins and outs of managing digital assets or media files, we invite you to read our educational guides devoted to Data Asset Management.
Afineo, a key player in reference data management, offers a SaaS MDM, PIM and DAM platform to support the digital transformation of businesses. Our multi-domain cloud solutions make data management and data quality easier, while ensuring smooth integration with your digital ecosystem.
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