Hub-Retail: a look back at the “Retail digitalization” evening

Hub-Retail, of which Afineo is a Premium partner, held the first evening of its 2022-2023 season on the theme:
Retail digitalization.
Why and how to accelerate it?
A question that a hand-picked line-up of speakers answered with strategic and operational insight into what makes such projects succeed.
The many members in attendance enjoyed presentations, guided tours and in-store workshops led by:

• Stéphane Marthe, digital strategy expert at Maxi Toys
• Christophe Raschetti, digital strategy expert at Hardis Group
• Cyril Desjonquères, in charge of the transformation of King Jouet
• Hugo Roche, marketing and digital director at Bongénie Grieder
• Yvan Parisot, manager of the King Jouet store in Comboire
• Aya Ben Moussa, sales advisor at King Jouet

 

Using in-store stock to fulfill online orders, ordering directly from supplier stock through in-store kiosks, the augmented sales associate (equipped with a smartphone running an app that brings together customer and product data, CRM and DAM), click and collect… So many topics covered and explained in real-world conditions, during small-group workshops.

A cocktail reception naturally gave every member a warm way to close this first evening of the 2022-2023 season.
And since a toy store turns us all back into children, a few even tried their hand at mini-kart racing!
A big thank you to all the members who came, and to the energetic team at the King-Jouet store in Comboire.

 

 

To find out more about Hub-Retail, head this way!