DISTRI CLUB MEDICAL chooses Afineo to take good care of its product data!

The PIM and DAM solutions from Afineo win yet another vote of confidence! We thank DISTRI CLUB MEDICAL for its trust and congratulate the company on its choice. Let’s take a broad look at its omnichannel strategy requirements and at the reason behind this software preference! Find all our advice on PIM and DAM solutions in our dedicated guide.

 

DISTRI CLUB MEDICAL: a benchmark in the medical equipment sector

 

For nearly 50 years, DISTRI CLUB MEDICAL has been dedicated to improving daily life for elderly, disabled or dependent people, and for anyone simply looking for comfortable medical equipment that brings back peace of mind.

The brand stands out for its ability to combine attentive listening, discretion and professionalism, delivering local service through more than 90 franchised stores across France and its overseas territories.

DISTRI CLUB MEDICAL confirms its appeal in the sale and rental of medical equipment to private customers, and has also established itself as a key partner for healthcare professionals who care about quality and reliability, such as independent practitioners, local authorities and healthcare facilities including hospitals and nursing homes.

 

 

A tool unable to meet new retail and e-commerce expectations

 

Benjamin Dronneau, graphic designer and Communications Officer at DISTRI CLUB MEDICAL, sets out the context:

 

“We had already put a product information management system (PIM) in place. That solution reached its limits as our needs changed over time, with new opportunities and with growing constraints and regulations. We therefore needed to move to a platform combining a PIM and a DAM (Digital Asset Management, covering media files, digital assets, logos, photos, product packshots and so on) in order to push our product data out faster and with more room to grow.”

 

Our offer is indeed available:

• In our stores,
• Online (e-commerce product records),

 

• In our e-catalogs for professionals and for private customers,

 

• In the many printed catalogs we publish every year.

The Afineo platform has also allowed us to set up a supplier directory, which speeds up the commercial relationship and the listing of products through our PIM.

 

Why Afineo? A wealth of features that really takes care of you!

 

In an upbeat tone, Benjamin Dronneau confirms this renewed efficiency and productivity…

 

“After reviewing several options, Afineo stood out as the most complete, the most robust and the most versatile solution in our eyes:

• The “PIM + DAM all-in-one solution” approach within a single interface makes for a comfortable user experience, with no fear of incompatibility.
• Afineo’s solutions adapt to our specific needs without any difficulty whatsoever.
• The range of features is broader and the possibilities more varied.”

 

That last positive point lets us look to the future with confidence, knowing that the modular Afineo platform can evolve to match new needs, new technical challenges and new constraints…

 

Need a data and media management check-up?

 

Afineo is delighted to support a retail brand devoted to improving its customers’ lives with care and dedication.

Do you need to equip yourself with leading-edge solutions that grow with you? Are you looking to change software?

Do you need support because your project feels complex?

Contact us: we will take the opportunity to give you a personalized demo of the platform!