Groupe Nature chooses the Afineo platform for its PIM project
Positive feedback on the Afineo platform: a major player in distribution with 12,000 references of natural and organic well-being products, Groupe Nature selected Afineo to carry out an ambitious PIM project!
The handling of product information has to adapt to each context:
- according to the references distributed by the 3 entities (Bio-express, Nature SAS, Nature et bien-être SARL),
- according to the channels through which the various marketing teams deliver information (catalogs, e-commerce sites, promotional campaigns, newsletters, etc.),
- according to the sales channels and the B to B or B to C logistics services.
Afineo also reconciles these requirements with numerous imposed technology constraints: Sage, Excel, EasyCatalog, Indesign, Prestashop, Magento, Lengow…
Afineo rose to the challenge by delivering a technology solution that met a demanding, precise and ambitious set of specifications!
Thank you to the Groupe Nature teams
Armelle Allegret
Co-fondatrice d’Afineo, 25 ans d’expertise marketing au service des entreprises pour transformer leur gestion de l'information produit (PIM, DAM, MDM) en avantage concurrentiel.
Son obsession : des contenus produits clairs, fiables et efficaces.
Afineo, a key player in reference data management, offers a SaaS MDM, PIM and DAM platform to support the digital transformation of businesses. Our multi-domain cloud solutions make data management and data quality easier, while ensuring smooth integration with your digital ecosystem.
