How to save time in your business?
“I’m late, I’m late, I’m sooooooo late!“ chants the White Rabbit in Alice in Wonderland, a stressed rabbit who never has time for anything, his eyes permanently glued to his watch. Every day, your teams face the same pressure, losing precious time chasing product information scattered across the company, when all they have to do is follow our tips on Data and Media Management.
This wasted time is bad for the company and for your teams.
Several studies show that an employee spends 20% of the working day looking for the right product information. Failing to find it, they recreate the content. And that is where it becomes dangerous for the company! Information recreated this way may well be wrong, with consequences that can be more or less serious (customer dissatisfaction, high return rates, etc.). For the employee, stress is constant. Without the right information at the right moment, they risk making mistakes, losing a sale, or failing to react to the competition. In short, you are not giving them the tools they need to make you successful!
Mastering your product information is essential if you want to be responsive and competitive. That means improving collaborative work, with tools that centralize, manage and automate certain tasks. The first goal: smoother information sharing. A complete MDM/PIM/DAM solution can help you:
- Improve collaborative work between your teams;
- Manage your product information;
- Manage the content coming from your suppliers;
- Your business-specific content, and all the assets you need to communicate and sell.
Investing in a Data & Media Management platform quickly pays for itself: this wasted time represents a cost of €5,622 per employee per year… and the platform will bring you far more in your day-to-day business. Do not hesitate to contact us, we will be glad to discuss your future project.

Armelle Allegret
Co-fondatrice d’Afineo, 25 ans d’expertise marketing au service des entreprises pour transformer leur gestion de l'information produit (PIM, DAM, MDM) en avantage concurrentiel.
Son obsession : des contenus produits clairs, fiables et efficaces.

