VIDEO: Why you should use a PIM (Product Information Management)

A PIM (Product Information Management) is first and foremost a tool for managing and syndicating your product information.

 

It lets you collect and maintain high-quality product information, manage and approve the regular updates coming from the company’s various departments, and ensure the consistency and the reliability of the syndication of this information to the various communication and sales channels. This is the basics of Data and Media Management.

 

By Product Information, we mainly mean here a “digital product record” containing multiple description fields (name, texts, color, brands, etc…), combined with the management of promotional packs and bundles, product variants, multi-entry table management, automatic calculation of discounts, price per kilo, price per liter… all of it accessible online by multiple internal users and/or suppliers.

We publish the AFINEO PIM platform to create and manage your product domain centrally, for consistent omnichannel syndication: e-commerce, BtoB, Marketplace, Publishing (with a briefing module and automatic page layout), e-catalog, directory, brochure, point-of-sale displays, etc…

To make it clearer, here is a short explainer video about our PIM solution.
Enjoy the video :)