Digital Product Passport
The Digital Product Passport (DPP) is an information system that brings together all the data on the origin, composition, durability and end of life of a product. It aims to improve traceability and support the circular economy.
What the Digital Product Passport contains
The digital passport holds information on the materials used, manufacturing conditions, carbon footprint, repair instructions, recycling options and regulatory compliance. It is accessed through a QR code or NFC technology.
Regulatory and environmental challenges
Initiated by the European Union, the Digital Product Passport will become mandatory for many product categories. It answers transparency requirements, helps consumers make informed choices, and makes products easier to recycle and reuse.
A concrete example
An electronics manufacturer prepares for the European regulation by centralizing in its PIM all the data needed for the Digital Product Passport: origin of components, share of recycled materials, repair instructions, carbon footprint. For each product, an automatically generated QR code opens access to this information. Benefits: guaranteed regulatory compliance, a stronger responsible-brand image, and less pressure on customer service (40% fewer questions about recycling and repair) thanks to information available instantly.