PIM and DAM: Lafuma Mobilier puts its trust in Afineo

Afineo is proud to take part in the long and remarkable adventure of LAFUMA MOBILIER by providing the PIM & DAM solution that will help the brand manage its product data better.

Discover the use cases made possible by Afineo’s PIM and DAM solutions in our dedicated guide.

 

LAFUMA MOBILIER, outdoor furniture since 1954

A designer and manufacturer based in the Drôme region since 1954, LAFUMA MOBILIER is the iconic French brand of durable outdoor furniture in metal and textile. Durability, comfort and style are the values shared by all of its creations.
From garden furniture for relaxing by the pool or unwinding on the terrace, to the dining product lines or the famous Pop Up lounge chair, LAFUMA MOBILIER offers collections guaranteed for 5 years.
Since 2020, LAFUMA MOBILIER has held the Entreprise du Patrimoine Vivant distinction, the French state label awarded to companies with outstanding craft and industrial expertise, joining 1,500 certified firms. In 2022, the LONGTIME® label certified 80% of its products.
Drawing on unique French craftsmanship and a sharp sense of innovation, LAFUMA MOBILIER has been winning over well-being enthusiasts for nearly 70 years.

https://www.youtube.com/watch?v=Hpr_m3FrvBA

 

Why was a PIM/DAM solution needed?

To find out, what better than to ask Samuel Hadjaji, IT Systems Manager at LAFUMA MOBILIER?

Samuel Hadjaji: “Choosing a PIM/DAM solution had become a necessity in order to address the challenges of product data management.
Our product information was scattered across different systems and computer folders (ERP, Excel, PowerPoint, the website and so on), and managed by many different people and departments within the company, so collecting it, making it reliable, maintaining it, sharing it and using it properly was becoming very complex…

We therefore needed to improve the way we worked in order to deal with:

– The difficulty of securing and classifying information, in particular after employees left or because people stored information in different ways.

– The growing challenges around collecting product information and making it reliable for our BtoB customers, with its syndication becoming ever more detailed and precise.

– The very time-consuming internal task of populating our product records across our various solutions (BtoC, BtoB, digital catalogs, etc.).

In short, implementing a PIM/DAM solution had to allow our company to reorganize itself in order to secure, centralize and structure our product information (data and assets) more effectively.”

 

Why choose the Afineo PIM/DAM?

Why choose Afineo over the other offerings on the market?
Here again, Samuel Hadjaji is the best placed to answer:

“The Afineo solution was the tool best suited to the needs we set out during the call for tenders for a PIM/DAM solution.

– Afineo includes every feature we need, with no need to sign up with other partners (an InDesign connector, for example).

– Exports and imports are open to technical and internal teams, without having to go through complex development work (API calls and the like) or specific developments by the software publisher.

– Afineo is a combined solution for managing both PIM and DAM, which makes it far easier to integrate and to use.

Finally, the project approach and the support provided by the Afineo teams also convinced us of the need to change our internal organization in order to improve our productivity.”.

 

On this last point, Fabien Ballario (CRM Data Feed Manager at LAFUMA MOBILIER) confirms the added value of the personalized support provided by Afineo:

“Afineo offered us a training-focused approach, so that we could gain autonomy on their platform and give our teams a high degree of independence in administering and maintaining the tool, while still providing support assistance whenever needed.”

 

Once again, many thanks to the LAFUMA MOBILIER teams for their trust!

Do you face similar product data management challenges?
Feel free to request a demo!