Baron Philippe de Rothschild and Afineo: a well-crafted partnership

Structuring and securing product data for reliable, high-performing marketing materials

A positive assessment of the Afineo platform: Baron Philippe de Rothschild SA, a benchmark name in the wine and spirits industry, chose AFINEO to support it in managing product information. BPhR builds its offering around its Châteaux and its Brands, both showcases of the house’s excellence. Three classified growths are managed in Pauillac, in the heart of the famous Bordeaux vineyards, including the celebrated First Growth, Château Mouton Rothschild. Mouton Cadet, the world’s leading Bordeaux AOC brand, also stands as the flagship of the many high-quality brands produced and marketed by the company.

AFINEO is delighted to work with the Baron Philippe de Rothschild teams and to support them in this ambitious project, which covers the management of the product domain (PIM/DAM) for BPhR SA and for its French distribution subsidiary, Rothschild France Distribution, which offers a range of leading international wine, champagne and spirits brands.

“Afineo enabled us to formalize and secure our data, and to make sure that a product is presented in the right format, with the right visuals, of the right quality and backed by the right sales messaging.
That has made us more efficient and saved us time, particularly in the marketing document production process.
With this centralized system, the teams can rely on a single domain.
And I want to underline the expertise and responsiveness of the Afineo teams.”

Florence Lunion, Data Manager at Baron Philippe de Rothschild. Testimonial collected from Afineo’s LinkedIn products page on March 11, 2022.