Afineo, a GS1 France partner: an obvious move for data standardization
GS1 is the leading international organization for implementing the standardization and simplification of commercial exchanges.
GS1 works in particular to make exchanges between companies easier, especially between manufacturers and distributors, so that product information is communicated more effectively. To make these exchanges easier, GS1 works on the standardization and normalization of product records across various industries. This is exactly where the Afineo / GS1 partnership makes full sense.
What does the standardization and normalization of product records involve?
The goal is to deploy a common language shared by every player in a given industry, in order to make product information exchange processes easier and more reliable.
To comply with this standardization, you need to follow the structure of the standard product record for your industry, which fully meets the expected requirements for B2B, B2C, logistics, data flows, etc…
PIM software, the essential tool for meeting GS1 standards
Compliance with GS1 standards certifies that the product data exchanged between trading partners is accurate and matches the expected specifications. Meeting these standards is a necessity for industrial companies, manufacturers and distributors alike. However, you have to be able to aggregate, validate and communicate this product data, and here, let me stop you right away, no, Excel was not built for that!
MDM and PIM* solutions will be your only option for mastering your data in-house, complying with GS1 standards and syndicating all this data reliably and automatically.
Today, you have to take on these challenges in order to:
- avoid inefficiency in your commercial exchanges,
- maintain a consistent omnichannel presence
- be able to respond quickly to new regulations and standards as they come into force (e.g. labeling, instruction leaflets, packaging, etc…)
Our AFINEO platform and our team will help you take on every one of these challenges.
See the AFINEO GS1 fact sheet
* PIM (Product Information Management, the centralized management of product information)
* MDM (Master Data Management, the governance of a company’s reference data)

Armelle Allegret
Co-fondatrice d’Afineo, 25 ans d’expertise marketing au service des entreprises pour transformer leur gestion de l'information produit (PIM, DAM, MDM) en avantage concurrentiel.
Son obsession : des contenus produits clairs, fiables et efficaces.


