VDM-REYA optimizes its product data management with Afineo
VDM – REYA, a manufacturer and distributor of equipment for the boating and marine market, is adopting Afineo, the PIM/DAM/PUBLISHING platform, to manage its product data and its catalogs. Once again, this is a positive endorsement of the Afineo platform.
VDM – REYA is the supplier of choice for professionals looking for boat engine mechanical parts, boat equipment and boating gear. Its products are distributed to every player in the marine industry: maintenance and repair yards, boatbuilders and reseller stores.
A few figures:
5 professional catalogs, each 2000 pages long
A range of 50,000 products
We are delighted to work with VDM-REYA and to support them in managing their product information.
Visit the Vidal Marine website
Armelle Allegret
Co-fondatrice d’Afineo, 25 ans d’expertise marketing au service des entreprises pour transformer leur gestion de l'information produit (PIM, DAM, MDM) en avantage concurrentiel.
Son obsession : des contenus produits clairs, fiables et efficaces.
Afineo, a key player in reference data management, offers a SaaS MDM, PIM and DAM platform to support the digital transformation of businesses. Our multi-domain cloud solutions make data management and data quality easier, while ensuring smooth integration with your digital ecosystem.
