E-commerce

E-commerce (electronic commerce) covers all commercial transactions carried out remotely through electronic interfaces, mainly over the internet. It takes in the buying and selling of products or services online.

Types of e-commerce

There are several models: B2C (selling to consumers), B2B (selling between companies), C2C (selling between individuals) and D2C (selling directly from manufacturer to consumer). Each model follows its own commercial and marketing logic.

The challenges of e-commerce

Succeeding in e-commerce takes a smooth user experience, complete product records, efficient logistics and an effective digital strategy. E-commerce now accounts for a growing share of world trade.

Use case

An artisan chocolate maker builds an e-commerce site to sell his creations in France. He offers refrigerated delivery, a configurator for personalized gift boxes, and a recipe blog. Within 2 years his e-commerce accounts for 40% of his revenue, reaching customers far beyond his physical shop.