PIM – Product Information Management

The PIM (product information management) is a system for centrally managing product information. It lets companies collect, manage, enrich and syndicate all the data in their product catalogs across every distribution channel.

What a PIM is for

A PIM centralizes all product information: technical descriptions, visuals, prices, characteristics, translations and marketing data. It guarantees the consistency and quality of the product data syndicated to e-commerce sites, marketplaces, print catalogs and other points of sale.

The benefits of a PIM

Companies that use a PIM gain a shorter time-to-market, a better customer experience through complete and accurate product information, and simpler collaboration between marketing, sales and technical teams.

A concrete example

A fashion brand manages 5,000 products on its website, Amazon, Zalando and La Redoute. Without a PIM, it has to update every record on every channel by hand. With a PIM, it updates once and syndicates everywhere automatically.