MDM – Master Data Management

MDM (master data management) is an approach to managing a company’s reference data (products, customers, suppliers, employees and so on). It guarantees the consistency, quality and uniqueness of that data across every information system (ERP, CRM, e-commerce…).

A concrete example

A company discovers that the customer “Entreprise Dupont SA” exists 12 times in its databases, with different addresses. With an MDM, it creates a single reliable record, synchronized between the ERP, the CRM and the e-commerce site. No more invoicing and delivery errors.

👉 Everything you need to know about master data management: definition, challenges and solutions →