The Data Blog

What are the latest innovations shaking up the world of data? How do you build an e-commerce site that really delivers?
And what on earth is a PIM?
You will find the answers here, in a blog dedicated to product data management and everything it touches: data, retail, e-commerce, communications and more. Articles, news and features are all on the menu. Enjoy the read.

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PIM and DAM comparison: table of differences

PIM and DAM 2025: Differences, Complementarity and Buyer’s Guide

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PIM and DAM: the answer in 30 seconds The PIM (Product Information Management) centralizes all the text data about your products: descriptions, prices, dimensions, technical characteristics, legal notices. The DAM (Digital Asset Management)…
Agapes Restauration, 10 brands

Agapes selects Afineo for its MDM, PIM and DAM platform

A complete platform to manage product and supplier data Positive feedback on the Afineo platform: our teams knew just how to whet the appetite of the company Agapes, one of the leaders in commercial food service in France. Agapes is a community…
Groupe Nature, PIM by Afineo

Groupe Nature chooses the Afineo platform for its PIM project

Positive feedback on the Afineo platform: a major player in distribution with 12,000 references of natural and organic well-being products, Groupe Nature selected Afineo to carry out an ambitious PIM project! The handling of product information…
Phygital store and PIM

Phygital: when physical and digital retail merge

Phygital is where the physical world meets the digital world. What does that mean in practice? It means bringing digital data and digital methods into the physical store in order to grow revenue while improving the customer experience. It is…
Artificial intelligence in PIM and MDM solutions

VDM-REYA optimizes its product data management with Afineo

VDM - REYA, a manufacturer and distributor of equipment for the boating and marine market, is adopting Afineo, the PIM/DAM/PUBLISHING platform, to manage its product data and its catalogs. Once again, this is a positive endorsement of the…
Baron Philippe de Rothschild, PIM by Afineo

Baron Philippe de Rothschild and Afineo: a well-crafted partnership

Structuring and securing product data for reliable, high-performing marketing materials A positive assessment of the Afineo platform: Baron Philippe de Rothschild SA, a benchmark name in the wine and spirits industry, chose AFINEO to support…
Biotechnology and PIM

Cisbio Bioassays, PIM serving the Biotechnology industry

Cisbio Bioassays, a biotechnology company and a leader in products and services for human in vitro diagnostics and pharmaceutical research, has chosen Afineo, the PIM/DAM data and media management platform, for its product data management. We…
Breaking down silos with product data management

Breaking down silos with product data management

Le monde de l'entreprise est menacé. Menaces qui ne cessent de grandir dans l'ombre, dévorant avidement sans prévenir la productivité de vos équipes. Leurs noms : Les silos. Soulagé, nous direz-vous ? Et bien non. La menace est sérieuse,…
Afineo Supplier Portal

Afineo places suppliers at the heart of product data exchanges

Performance issues in the supply chain are far from rare. The cause is often a lack of overall visibility and incomplete information sharing between companies and their suppliers. The result? Inconsistent decisions. Product go-to-market slowed…