Guides to understanding and succeeding with a PIM project

The success of a PIM project depends on many factors. A carefully considered specification must be drawn up. You need to know the essential concepts of product information management, along with all the specifics of your business and your processes, before configuring a PIM solution. To better understand everything at stake in product information management, Afineo invites you to read all its guides dedicated to the success of your PIM project.

Guides to designing your PIM project

Our guides are written for online retailers, distributors and manufacturers.

New to product information management, or already familiar with the basics? Deepen your knowledge of the subject before you start.

Our guides answer the essential questions you need to ask to write a solid specification for your PIM project:

- What is a PIM?
- What are the benefits for your company?
- Why use PIM software and DAM (Digital Asset Management) software together?
- What are the strengths of the Afineo platform?
- What are the differences between a PIM and an MDM (Master Data Management)?
- How does product experience management (PXM) influence the purchase decision?
- How do your marketing and communications teams improve their performance?

Succeeding with your PIM project, with support

Do you need support to frame the specification for your PIM project?

A French pioneer of product information management since 2004, Afineo puts its experience at your service.

Our expert consultants and PIM project managers know the difficulties companies and their teams run into. Rolling out a PIM solution always starts in the middle of a digital transformation.

Afineo helps you steer change management: