The Data Blog

What are the latest innovations shaking up the world of data? How do you build an e-commerce site that really delivers?
And what on earth is a PIM?
You will find the answers here, in a blog dedicated to product data management and everything it touches: data, retail, e-commerce, communications and more. Articles, news and features are all on the menu. Enjoy the read.

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Data Literacy training with a PIM solution

Making your PIM project a success through Data Literacy

Your teams use a PIM but struggle to get full value from your product data? We help our customers build their teams skills, directly in their own PIM environment, with their own data. Goal: improve product data quality, accelerate time-to-market…
Digital Product Passport and PIM solution

Digital Product Passport (DPP): definition, regulation and implementation

The Digital Product Passport (DPP) is a standardized, secure and unique digital product record that centralizes all the information about a product throughout its lifecycle. Regulated by the European Commission, it is designed to support the…
DISTRI CLUB MEDICAL chooses Afineo to take good care of its product data

DISTRI CLUB MEDICAL chooses Afineo to take good care of its product data!

The PIM and DAM solutions from Afineo win yet another vote of confidence! We thank DISTRI CLUB MEDICAL for its trust and congratulate the company on its choice. Let’s take a broad look at its omnichannel strategy requirements and at the reason…
Product Information Manager: 3 expert views

PIM Manager, Product Information Manager or PIM project manager? 3 experts share their views on these complementary roles

PIM Manager, Product Information Manager, PIM project manager, PIM consultant, product database administrator: who does what? English terms mix in with French ones, and it is easy to lose the thread. To give you a structured, clear view of…
LAFUMA MOBILIER logo and product in context

PIM and DAM: Lafuma Mobilier puts its trust in Afineo

Afineo is proud to take part in the long and remarkable adventure of LAFUMA MOBILIER by providing the PIM & DAM solution that will help the brand manage its product data better. Discover the use cases made possible by Afineo’s PIM and…
Video preview in the blog article

Hub-Retail: a look back at the “Retail digitalization” evening

Hub-Retail, of which Afineo is a Premium partner, held the first evening of its 2022-2023 season on the theme: Retail digitalization. Why and how to accelerate it? A question that a hand-picked line-up of speakers answered with strategic…
FAB-DIS: guide

FAB-DIS and PIM: automated file generation and import for manufacturers and distributors

FAB-DIS is a data exchange format between manufacturers and distributors. It is standardized as a normalized Excel file that includes a reference nomenclature. The goal: smooth the flow of product information between suppliers and resellers. This…
Afineo product domain

Product domain: definition and 6 tips for building one

What is a product domain? How do you build a product domain that meets business, marketing and commercial needs? A product domain is an information system that brings together all the data relating to the products a company sells, in the…
How to write a perfect product record: 11 steps to get it right

How to write a product record? 11 steps to get it right!

Comment faire une fiche produit parfaite ? Pour être efficace, une fiche doit contenir des informations complètes dans la description, des conseils pertinents, des photos, une vidéo, un argumentaire solide afin de convaincre vos clients sur…